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What is a Press Release?

A press release is a condensed article that is written in a journalistic style. A press release is not a sales document, resume, or an advertisement. The purpose of the news release is to highlight what is interesting and newsworthy about your company/organization. This can include announcing product, new services ,films ,album &more………..

What are the Press Release Costs?

Press releases are relatively inexpensive to prepare and distribute. Compare the price of a full-page ad from a major newspaper/magazine - generally several lacks of Rs. Even local papers typically charge several thousands. For less than a few hundred Rupees, you can receive better, more comprehensive coverage than paid advertising. Research shows that most news releases generate a higher return than even high powered ad campaigns.

Free Publicity

When members of the news media feature your story pulled from your press release, free publicity is being generated. If you are looking to publicize in local markets only, releases can be directed to those local publications and hit editors news feeds who write for your specific industry.

Added Benefits for Sending a Press Release

Another advantage to sending out news releases is that there is always demand. All news organizations, to include magazine editors, and industry specific editors use releases to develop the bulk of their published news stories.

To sum up, the benefits to sending out news releases include:

low cost
increased visibility for your company/film/services
high demand for press releases
added credibility for your organization
new customers
local reach
free publicity

Free publicity generated from your release is all the better because the media has given its stamp of approval which adds credibility to your film/company/org.

Pay Attention to the Content of Your Press Release

Keep the following points in mind when writing your press release.

Is your news "newsworthy?" The purpose of a press release is to inform the world of your news item. Do not use your press release to try and make a sale. A good press release answers all of the "W" (who, what, where, when and why)

Start strong. Your headline and first paragraph should tell the story. The rest of your press release should provide the detail.

Write for the Media. Journalists will use your release as a springboard for a larger feature story, try to develop a story as you would like to have it told.

Not everything is news. Think about your audience. Will someone else find your story interesting? Let's assume that you have just spent a lot of effort to launch a new film/album/service. Announcing your film/album/services is always an exciting time for any business, but the last thing the media wants to write about is another film/album/service. This is old news and uninteresting. Instead, focus on the features of your film/album/services experience, uniqueness.

Does your press release illustrate? Use real life examples.

Stick to the facts. Tell the truth. Avoid fluff, embellishments and exaggerations.

Avoid the hype. The exclamation point (!) is your enemy.

Get Permission. Be sure that you have written permission before including information or quotes from employees/affiliates of other companies/organizations.

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Subscribe Press Release Services Today & Get free Publicity Use this Power full tool and get free publicity by local Newspapers, TV Channels, local cable network just @ Rs.6.00 per Release. We shall distribute min.1 press release per week to 80 destinations across India. Our representatives at all destination will distribute your release in pre identified local media. If you want to subscribe services Please express your interest stating co. name, nature, contact person and contact no. to:info@enewsguru.com

Call a press meet

Now you can call a press meet at multiple location (upto 80) without your presence. Our Correspondents will organize meet on your behalf. This is a very economic tool to popularize your product/services. Corporate can use this service to launch product/service/campaign. NGO’s may expose projects. Film producers may expose their film/album. They can call screening of their new film/album with a meet. To subscribe services call our rep. or mail us stating your details:info@enewsguru.com

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